Webinar: Build a GDPR Compliant Customer Profile in less than 20 Minutes (B2B)
Tuesday 15 January 2019
12.30PM, 3.00PM & 6.00PM London, GMT+0
Your Presenter: Duncan Gledhill
With over 15 years experience in B2B Email Marketing, Duncan is the founder of Emailmovers, Digital Bridge Communications and Digital Entrepreneur, a true visionary, speaker and coach.
Researching your prospects or customers to understand what industry they are in can be a daunting task, even when you put aside the time to do the work it can be a challenge to find their website, then identify their company name and then find the information on that company that you need. It is hard to do and when you do it, it is time consuming.
However with any email marketing campaign, understanding your target audience is key and there is little room for guesswork or assumption. Guessing your target audience wrong can lead to low open rates, low click through rates and high unsubscribes.