Setting Up A Non-Precious Domain For Cold Email Outreach

JTNDZGl2JTIwY2xhc3MlM0QlMjJfZm9ybV85JTIyJTNFJTNDJTJGZGl2JTNFJTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZkaWdpdGFsYnJpZGdlY29tbXVuaWNhdGlvbnNsaW1pdGVkMTE5LmFjdGl2ZWhvc3RlZC5jb20lMkZmJTJGZW1iZWQucGhwJTNGaWQlM0Q5JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTNFJTNDJTJGc2NyaXB0JTNFWhen looking to use cold email outreach as a marketing channel for customer acquisition it is really important to consider what impact this will have on your own precious domain.

If, for instance your targeting is off and you get complaints from your target audience you risk your domain being blacklisted and will as a result of this get errors when sending emails to your existing partners, customers and prospects.  Not something you need, am I right or am I right?

Therefore, it is wise to create a non-precious domain that you can use for your cold email outreach campaigns.  In this way, if you get a complaint, you are not risking your precious domain.

When setting up a non-precious domain for cold email outreach however you need to make sure it functions well – this requires careful consideration of the following:

• Which registrar to use? (I use GoDaddy)
• Which email client to use? (I use Gsuite + Gmail)
• How to create a SPF record
• How to create a DMARC record
• How to create a DKIM record

In this step by step guide I demonstrate how you can register a domain, attach Gsuite, create a Gmail address then add SPF, DMARC and DKIM to help authenticate the domain and keep your delivery rates as high as possible.

Any questions, just get in touch.

DuncanWhilst our easy to following guide shows you, step by step, how to complete this setup yourself, if you would rather leave it to the professionals just get in touch with us and we’ll give you a fast quote to take care of everything for you.JTNDZGl2JTIwY2xhc3MlM0QlMjJfZm9ybV85JTIyJTNFJTNDJTJGZGl2JTNFJTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZkaWdpdGFsYnJpZGdlY29tbXVuaWNhdGlvbnNsaW1pdGVkMTE5LmFjdGl2ZWhvc3RlZC5jb20lMkZmJTJGZW1iZWQucGhwJTNGaWQlM0Q5JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTNFJTNDJTJGc2NyaXB0JTNF