Posts
When Standard Data Filters Aren’t Enough: The Case for Bespoke B2B Email Lists
When Standard Data Filters Aren’t Enough: The Case for Bespoke B2B Email Lists Most B2B data needs can be met with a standard filter – job role, sector, location, company size. But sometimes your target audience is more specific than any single search can capture, and that’s when bespoke B2B…
Most B2B email signatures are a quiet mess – fix yours with a free email signature generator
Most B2B email signatures are a quiet mess – fix yours with a free email signature generator Your email signature is probably the most-viewed piece of marketing your company owns. A single active salesperson can send a few thousand emails a year, and every one of them carries that little…
What Makes a Strong Offer? The Four-Point Test Every B2B Marketer Should Use
What Makes a Strong Offer? The Four-Point Test Every B2B Marketer Should Use Ask most marketers what makes a B2B campaign work and you’ll hear the same answers. A sharper subject line. Tighter targeting. More personalisation. Higher volume. Working with practitioner research and years of running B2B outreach, we’ve found…
B2B Email Touch Points: How Many Does a Campaign Actually Need?
How Many Touch Points Does a B2B Email Campaign Actually Need? Most B2B marketers ask the wrong question about email campaigns. They ask “how many emails should I send?” when the real question is “how many touch points does it take to earn a reply?” Getting your B2B email touch…
Inbox Placement Test: How to See Where Your B2B Emails Really Land
Inbox Placement Test: How to See Where Your B2B Emails Really Land You can have the best subject line, a clean offer and a genuinely useful message, and still get nowhere if your emails never reach the inbox. That is the uncomfortable truth behind most “our open rates have dropped”…
Reduce CRM Contact Costs: Are You Paying for Ghost Contacts?
Are You Paying for Ghost Contacts? Reduce CRM Contact Costs Many CRM and marketing platforms charge based on contacts, records or audience size. If your database contains outdated or inactive contacts, you may be paying to store and market to people who no longer provide value. A Data Health Analysis…
How to Buy a B2B Email List That Actually Works
How to Buy a B2B Email List That Actually Works If you’ve ever bought a B2B email list and been disappointed by the results, you’re not alone. Poor deliverability, irrelevant contacts, and low engagement are frustratingly common – and they’ve given the data industry a reputation it’s working hard to…
Human B2B data consultancy in an AI world: why it still matters for UK marketers
Human B2B data consultancy in an AI world: why it still matters for UK marketers Artificial intelligence is reshaping the way businesses find, manage, and use data. From automated list-building platforms to instant count tools, the options for accessing B2B contact data have never been more varied – or more…
B2B email personalisation beyond FIRSTNAME
B2B email personalisation beyond {{FirstName}}: How to use data fields to make B2B emails actually relevant There is a version of email personalisation that most marketers have already mastered. It goes something like this: “Hi {{FirstName}}, we thought you might be interested in…” – and then a message that could…
CRM Data Cleansing: Is Your Database a Digital Junk Drawer?
CRM Data Cleansing: Is Your Database a Digital Junk Drawer? If your CRM has been built from multiple sources over time – sales imports, website forms, purchased data and manual entry – there is a good chance it contains inconsistencies, duplicates, and outdated information. CRM data cleansing helps standardise and…