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Celebrate New Friends Day with a Recession Busting, Cold Email Outreach Strategy

A Strategic Approach to your Cold Email Outreach It's National New Friends Day (or at least it is in the U.S. but why should they have all the fun?) The bad news: It has become quite obvious to me that, as a result of the Covid-19 epidemic, we now face a [...]

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What is an SPF record? (and why is it important to my cold email outreach program?)

What is an SPF record? (and why is it important to my cold email outreach program?) 💌 SPF stands for (Sender Policy Framework) Why is SPF important to companies using email (including cold email outreach)? In short, SPF is actually rather simple - SPF helps to confirm you are, who you [...]

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How to whitelist an Email in Outlook and Gmail

How to whitelist an email in Outlook and Gmail Why is whitelisting important? When whitelisting an email you are adding the sender to an approved list of senders - then, when you next receive an email from that sender, that email will then go to your inbox regardless of what rules [...]

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Email marketing for Training Companies

Increase your online training classes If you offer online or virtual training solutions you may be reviewing your current marketing strategies to help you increase class sizes. This year has changed the way many businesses run and operate. Many companies have found alternative working solutions, by moving much of their businesses [...]

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