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    A/B Testing your Email Campaigns

    Posted by in Company News, Email Tips and Tricks

    A/B Testing Your Email Campaigns to Optimise Success Background Over the last few years I have worked on thousands of email campaigns and without doubt one of the most important areas to focus on is A/B testing. First however, it is important to understand what A/B testing actually means. In short, [...]

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    Why are my emails going to junk?

    Posted by in Email Delivery, Email Strategy, Email Tips and Tricks

    If your emails are landing in junk then this guide can help you understand why it is happening and help you resolve the issue. Introduction Yes, it happens - it even happens to us and we have been sending emails for many, many years.  Emails are predominantly filtered based on engagement.  [...]

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    1-2-1 Sales Automation – Case Study – Email Postman – February 2021

    Posted by in Email Strategy

    Example Email Cadence with 1% Positive Response Rate How Email Postman used EMMA to generate 5 enquiries and 3 booked calls within their first 2 weeks - on autopilot Email Postman is a UK based email expert with over 15 years experience helping companies that use email delivery platforms such as [...]

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    Give your email marketing data some Love this Valentine’s

    Posted by in Company News

    Have you been treating your email marketing database with the love it deserves? Click Left If your data is not in a great condition and could benefit from email cleansing!  Click Right If you love your current marketing data set and want to find more that are like it! If you [...]

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