Posts
Reduce CRM Contact Costs: Are You Paying for Ghost Contacts?
Are You Paying for Ghost Contacts? Reduce CRM Contact Costs Many CRM and marketing platforms charge based on contacts, records or audience size. If your database contains outdated or inactive contacts, you may be paying to store and market to people who no longer provide value. A Data Health Analysis…
How to Buy a B2B Email List That Actually Works
How to Buy a B2B Email List That Actually Works If you’ve ever bought a B2B email list and been disappointed by the results, you’re not alone. Poor deliverability, irrelevant contacts, and low engagement are frustratingly common – and they’ve given the data industry a reputation it’s working hard to…
Human B2B data consultancy in an AI world: why it still matters for UK marketers
Human B2B data consultancy in an AI world: why it still matters for UK marketers Artificial intelligence is reshaping the way businesses find, manage, and use data. From automated list-building platforms to instant count tools, the options for accessing B2B contact data have never been more varied – or more…
B2B email personalisation beyond FIRSTNAME
B2B email personalisation beyond {{FirstName}}: How to use data fields to make B2B emails actually relevant There is a version of email personalisation that most marketers have already mastered. It goes something like this: “Hi {{FirstName}}, we thought you might be interested in…” – and then a message that could…
CRM Data Cleansing: Is Your Database a Digital Junk Drawer?
CRM Data Cleansing: Is Your Database a Digital Junk Drawer? If your CRM has been built from multiple sources over time – sales imports, website forms, purchased data and manual entry – there is a good chance it contains inconsistencies, duplicates, and outdated information. CRM data cleansing helps standardise and…
MyDataHub Now Connects to Claude AI via MCP – A New Era of AI B2B Data Prospecting
MyDataHub Now Connects to Claude AI via MCP – A New Era of AI B2B Data Prospecting We’ve just launched something that changes how you can work with B2B data. MyDataHub – our self-serve UK B2B contact database – now has a publicly available MCP (Model Context Protocol) Server, meaning…
Emailology – 28/05/2026
Emailology issue – 30/04/2026 Emailology, your dose of Smarter Email Marketing Emailology, your dose of Smarter Email Marketing Dear {{ contact.FIRSTNAME }}, Welcome to this month’s Emailology! This edition brings together practical insights to help you improve the health, performance and precision of your email marketing. From understanding what’s really happening inside…
Stop Guessing: Use Your Ideal Customer Profile to Find More of the Right Buyers
Stop Guessing: Use Your Ideal Customer Profile to Find More of the Right Buyers An Ideal Customer Profile (ICP) helps you understand which companies and decision-makers are most likely to convert. A Data Health Analysis reveals who is already inside your database – so you can identify patterns, refine targeting…
6 Harsh Email Marketing Truths That Fix Email Deliverability Fast
6 Harsh Email Marketing Truths That Fix Deliverability Fast If your emails are not landing where they should, the problem is often not the platform or the copy – it is the data. Strong email deliverability comes from clean data, consistent sending, and targeting the right audience. The businesses seeing…
Data Use and Access Act 2025: A Plain English Guide
Data Use and Access Act 2025: A Plain English Guide The Data Use and Access Act 2025 (DUAA) is a UK law designed to modernise how data is accessed, shared and used. It aims to make it easier for organisations to use data responsibly while maintaining strong privacy protections for…