To get your 2019 email marketing plan off to a flying start we have put together the 3 key New Year resolutions we think will be important for your email marketing strategy over the next 12 months. Take a look below:
How often do you give your email marketing lists a good cleanse? Maybe it’s something you have never even thought about, but did you know that B2B email data can decay as much as 40% per year?
Getting rid of bad, invalid email addresses will ensure you get a better delivery rate when sending your email campaigns and if you are paying per email you send, will also save you money!
Cleansing your data does not have to cost a fortune. You can start by taking a look at previous campaign results and removing hard bounces from your database. If you regularly call your data remove any contacts that have moved on, or find out who has taken over.
If you are looking for a quick cleanse of your database take a look at Emailinspector – our online email cleansing platform which starts at only £8+VAT for up to 1,000 checks and removes some of the known ‘Bad’ records…
In order to find new customers in 2019, have you thought about prospect email marketing? Purchasing a targeted list of contacts similar to your typical customers will give you a new audience to reach.
We’ve put together a simple form to help you select your target audience below. For a free no obligation quote, enter your requirements and we will let you know how many records we hold that match. We can also run a de-dupe if needed so no need to worry about purchasing contacts you already have!
If you are unsure of who to target, we can profile your current customers and run a count based on them – ask our team for more information about how this works.
Prospect email marketing not only requires a good up to date data set – it also requires the right delivery method. Many ESPs (Email Service Providers) are not suitable for prospect lists so make sure you check the terms and conditions first.
We have an email platform, Espiromail, that we specifically designed for purchased data, to handle all your prospect email marketing campaigns. Priced from £65+VAT per month, our pricing is based on your list size (not how many emails you send) So you can segment and send as many email campaigns as you like. Take a look at our website for more information: