At the end of March, the beginning of lockdown put most of our sales pipeline on hold.
If we were to continue operating, we had to act fast to generate new leads that would replace it.
We constructed a new email strategy that worked in 3 ways:
- Email marketing based on what we thought might happen
- Email marketing based on current events and announcements
- Email marketing based on lead analysis
We have documented our methods and results in our latest download which is now available to our subscribers, named – ‘Surviving & Thriving: How Cold Email Marketing became the go to channel during Covid-19′
This download includes a section on how you can apply these techniques to your plan, with tools that are readily available to our clients.
We hope you find it interesting and useful.
Surviving & Thriving
How Cold Email Marketing became the go to channel during Covid-19
Use the link below to download and learn more about how we adapted our email marketing strategy at the start of the pandemic and how these techniques can be applied anytime…