Give your campaign extra targeting power by combining multi-channel add ons both online and offline to create a buzz around your offer.
We call this method ‘The Spectra Approach’ as the concept is about using a range of marketing channels with overlapping messages, in order to deliver a continuous channel of targeted communication.
Starting with email, the mixture, intensity and limitations of each subsequent channel is entirely up to you. The range of different multi-channel add ons you can select from are as follows: