Managed Email Cleansing

Emailmovers has developed a managed email cleansing service conducted in house, which rigorously tests the validity of each record on file. This replaces the archaic method of tele-verifying every record at huge costs and unrealistic timescales. After the full verification is complete, a final report is delivered along with the cleansed data and a Valid/Invalid response for every record on the file.

Email data files require constant monitoring and frequent cleansing. If you hold a file of email data, there is a chance that you will see a natural decay rate of up to 5% each month. This loss in accuracy accumulates over time and can result in deliverability issues, poor response rates and a reduction in ROI.

The biggest limitation and largest downfall of any ‘pinging’ solution is that it simply isn’t able to return a definite Yes / No response for every record. There’s always a proportion of the file which remains ‘unknown’ or catch-alls. This can often exceed 50% of the file. This is where Emailinspector’s USP really comes into play.

Managed Service Highlights:

• Identifies the validity of every record on file
• Returns a ‘OK to send’ or ‘Do not send’ response
• Gives user 100% confidence in their email data
• Ensures the best response possible
• Improve their sender score and relations with ESP’s

The in-house managed cleanse is performed by our dedicated team of data analysts and bypasses the initial server response, often designed to mislead delivery software, to performs an expanded look-up to establish if the record in question is actually present on the company’s directory.

We take your database in-house for a more thorough cleanse which will resolve every email address either valid or invalid using the 4 step process:

1. Initial Analysis – Duplicate & Ill-formed addresses removed
2. Data Scrub – Spam trap addresses identified and removed
3. Top Level Inspection – Invalid addresses removed
4. Full Validation & Final Report