Email Tips and Tricks
Enhancing email campaign reach: Unleashing the potential of non-generic email addresses
In the realm of email marketing, targeting the right audience is key to achieving campaign success. While customers often prefer to send emails to non-generic email addresses, we have made an intriguing discovery that challenges this. Through analysing our top 10 openers of recent campaigns, we found that our…
Too Busy To Prospect? Meet Your Very Own Robot Worker.
Introduction Let’s face it, when it comes to cold outreach, email prospecting is one of the most effective channels known to man. If you take the time, each day to carefully research a list of prospects then write a personal email to each and every one of them then you…
A/B Testing your Email Campaigns
A/B Testing Your Email Campaigns to Optimise Success Background Over the last few years I have worked on thousands of email campaigns and without doubt one of the most important areas to focus on is A/B testing. First however, it is important to understand what A/B testing actually means. In…
Why are my emails going to junk?
If your emails are landing in junk then this guide can help you understand why it is happening and help you resolve the issue. Introduction Yes, it happens – it even happens to us and we have been sending emails for many, many years. Emails are predominantly filtered based on…
Are your emails getting bot clicks?
Introduction With the growth of email phishing attacks – i.e. emails designed to draw you to malicious sites designed to steal important personal information such as usernames and passwords, security companies have developed software solutions to help protect networks and identify these potentially harmful emails. The above is a good…
Campaign ROI Calculator
How much can I expect to make from a cold email outreach campaign? Regardless of whether or not you are new to cold email outreach or not, you should always be looking at your Return On Investment. In short, how much revenue does your cold email outreach spend generate? To…
Find the best time to send your email campaign
If you send regular email messages to your customer and marketing lists, have you worked out the best time to send? By this we mean the optimum time to catch the attention of your target audience in their busy schedule. Choosing the right time to send a campaign is important…
What is an SPF record? (and why is it important to my cold email outreach program?)
What is an SPF record? (and why is it important to my cold email outreach program?) ???? SPF stands for (Sender Policy Framework) Why is SPF important to companies using email (including cold email outreach)? In short, SPF is actually rather simple – SPF helps to confirm you are, who…
How to whitelist an Email in Outlook and Gmail
How to whitelist an email in Outlook and Gmail Why is whitelisting important? When whitelisting an email you are adding the sender to an approved list of senders – then, when you next receive an email from that sender, that email will then go to your inbox regardless of what…
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