Email Tips and Tricks Archives | Email Marketing | Data | Design | Delivery

Too Busy To Prospect? Meet Your Very Own Robot Worker.

Introduction Let's face it, when it comes to cold outreach, email prospecting is one of the most effective channels known to man. If you take the time, each day to carefully research a list of prospects then write a personal email to each and every one of them then you are [...]

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Apr15

A/B Testing your Email Campaigns

A/B Testing Your Email Campaigns to Optimise Success Background Over the last few years I have worked on thousands of email campaigns and without doubt one of the most important areas to focus on is A/B testing. First however, it is important to understand what A/B testing actually means. In short, [...]

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Mar09

Why are my emails going to junk?

If your emails are landing in junk then this guide can help you understand why it is happening and help you resolve the issue. Introduction Yes, it happens - it even happens to us and we have been sending emails for many, many years. Emails are predominantly filtered based on engagement. [...]

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Feb08

Are your emails getting bot clicks?

Introduction With the growth of email phishing attacks - i.e. emails designed to draw you to malicious sites designed to steal important personal information such as usernames and passwords, security companies have developed software solutions to help protect networks and identify these potentially harmful emails. The above is a good thing! [...]

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