A/B Testing your Email Campaigns

A/B Testing Your Email Campaigns to Optimise Success Background Over the last few years I have worked on thousands of email campaigns and without doubt one of the most important areas to focus on is A/B testing. First however, it is important to understand what A/B testing actually means. In short, [...]

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Campaign ROI Calculator

Cold Email Outreach Campaign R.O.I. Calculator How much can I expect to make from a cold email outreach campaign? Regardless of whether or not you are new to cold email outreach or not, you should always be looking at your Return On Investment.  In short, how much revenue does your cold [...]

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