Are the email addresses on your database
kept up to date?
3 Reasons to regularly cleanse your email lists:
Improve your email campaign performance
Reducing the number of bad email addresses in your list before you send your campaigns will improve your deliverability. Sending to a list of invalid emails, will increase hard bounces and destroy your sender reputation.
Save money on your email marketing
Removing some of the bad email addresses will stop you wasting money on contacts that are simply not there! Most ESP’s will charge you based on the number of emails sent, whether they actually deliver or not so don’t pay for bounces.
Cost effective solutions available
Did you know that you can remove some of the bad records in your file from as little as £8? Emailinspector offer an online self service portal that you can use at your convenience, or, if you are looking for a more thorough cleanse, we can take your file in-house for a full validation.