Matching data about an individual from external sources.
An acronym denoting business-to-business generally applied in terms of email marketing (ie. Business Data)
An acronym denoting business-to-consumer. Used where a business is marketing/selling directly to consumers (i.e. Consumer Data)
A graphic or text on an email/website that prompts a user to click it eg. button, link, telephone no.
Emailmovers tools to view live stats from an email campaign (opens, clicks)
The percentage of recipients who have clicked on the links within an email campaign.
Emailmovers online data counting tool – Visit Countrunner
Corporate Telephone Preference Service
A Data Owner is the entity having responsibility and authority for the data.
To remove duplicate entries from a list of database.
The Direct Marketing Association
An email append is the process of adding email addresses to an existing mailing list.
Who the email appears to come from, usually the client’s company name.
Fax Preference Service.
This indicates whether the Domain part of the email address is generic. eg. @hotmail.com.
This indicates whether the Local part of the email address is generic eg. sales@, admin@.
An invalid email address or an address that doesn’t exist.
Non Disclosure Agreement. Also known as a confidentiality agreement.
Where an individual has indicated they want to receive email marketing.
A measure used by marketers as an indication of how many recipients open the email.
Standard Industry Codes used to categorise companies into industry sectors.
An email rejected by the recipients email client.
Appears as the subject of the email, normally something catchy to get the recipient to open the email.
Plain text version of an email, always sent alongside a HTML version of an email. Only contains text, no images.
Telephone Preference Service.
This link is usually displayed at the top of an email and allows you to view the email you were sent online.
Allows the recipient to opt out from future mailings.