Prospect Data vs Customer Data

Sections include:

• The differences between the data
• Changes in the Marketing Message
• Why bother with prospecting?
• People say I shouldn’t buy lists
• So where does this fear come from?
• Why did my email go into spam?
• Real stats from campaigns of 2016

Data Quality for Prospect Email Marketing

In recent months, the Email Marketing industry has seen some difficult challenges. This has been especially the case when using ‘prospect data’, which is the type of email or marketing data used to acquire new customers.

For this reason, we have published a downloadable PDF guide titled ‘Data Quality for Prospect Email Marketing’, which is freely available to all and addresses the issues, hurdles and one of the solutions that will help maintain optimal campaign efficiency.

Take a look at the Prospect Email Marketing Guide

Email Marketing Glossary

We have designed the email marketing glossary to help with any terms that you will find in common use throughout the email marketing industry.

Use the glossary to find the definitions of terms and answers to your questions. We aim to keep adding to it and if you have any suggestions, these would be welcome.

Take a look at the Email Marketing Glossary 

2015 Big Green Data Detox

By clearing out the toxins from your marketing database or email lists you are giving your business an immediate boost.

This infographic gives you the ‘nutritional facts’ around email data cleansing and offers you the chance to test Emailinspector – the email checking solution – for free!

To download the infographic click here

Email List Cleansing: Questions Answered

Email validation is key to preventing bad email addresses appearing on your email list, improving deliverability and preventing capturing inaccurate data.

Here we answer the top 5 questions the team at Email Inspector are asked about email validation.

To download the guide click here

HTML Email Infographic

An HTML email design has lots of appeal for marketers, designers and consumers – but for coders, it’s a real headache to create them properly. There are many elements that can be stripped out by an email client – so never assume that the email will look exactly the same on all email programs.

We have put our ideas and knowledge on best practice HTML email design into one infographic for you to download, print and keep as an illustrated guide to getting it right!

To download the infographic click here

The Email Marketing Checklist

There are many important factors to take into consideration before you send an email marketing campaign.

The aim of this checklist is to highlight all the important points to consider when emailing, in 4 stages:

1. Data Selection 2. HTML Design 3. Delivery 4. Results

If you don’t check everything before hitting the ‘send’ button, you could be lining yourself up for failure or even worse, complaints!

To download the checklist click here

The 8 Secrets of Email Marketing

Are your email-marketing campaigns being seen by the right people? Or are your emails being ignored and unopened?

The emailing landscape changes very quickly and evolution is the key to success. This free guide is aimed to help the beginner and experienced marketer create an email campaign that will achieve results.

With advice on setting realistic goals, brand building, prospecting and expectations – this guide provides you with the essential skills you need to create a successful marketing campaign in layman’s terms.

To download the guide simply click here

The Essential Guide to HTML Email Design

Here is a simple guide to help you through the construction of an HTML email, offering you advice as to best practices.

To download the guide simply click here