Email Design Tip #3: Text Appeal
Text links should be coloured and underlined to make them easily identifiable.
A good link colour is ‘blue‘ as everyone will know that this is a link. It is good practice to avoid the colours ‘Red’ and ‘Green’ – as these can be blocked by spam filters.
Also, think carefully about the wording of your links. Example “click to visit our website” can be changed to “visit our website“. This is a much clearer call to action that can easily be understood.
More useful email design tips are available in the Essential Guide to HTML Email Design
Email Design Tip #1: Substance Over Style(sheets)
Most email client software will strip out any CSS from an email – this is especially the case if it is outside the ‘BODY’ tags. If you must use CSS, the best way is to use ‘inline CSS’ – which is used inside each individual tag.
When designing your creative, always think what it would look like with all the CSS removed.
By far the best way to format an HTML email is to avoid CSS altogether and use traditional ‘TABLE’ and ‘FONT’ tags instead.
More useful email design tips are available in the Essential Guide to HTML Email Design, to download it simply click here.
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