Last month, Emailmovers exhibited at Fresh Business Thinking LIVE! Those of you who came down to say hi will have been welcomed by the Porsche in the centre of our stand (take a look) and you may have met racing driver Euan Hankey.
Duncan Gledhill, Director at Emailmovers and founder of Digital Entreprenuer is working in partnership with Euan on VirtualSponsorship.com which launched at the show. VirtualSponsorship.com helps professional sportsmen and women find sponsorship from individuals and small to medium sized businesses. In return the sponsors can take advantage of the sponsorship in their professional social networking strategy.
An article in a publication within The Independent quoted Duncan
The Independent | Playing in the big leagues | Tuesday 13 December 2011
“Having been involved in digital marketing ourselves over many years, we realised early on in this game that social media only worked for business if what they had to say was of interest to their audience,” says Duncan Gledhill, founder of Digital Entreprenuer and email marketing consultancy Emailmovers with his brother Jamie.
“No matter what different methods we tested we always came back to this core truth. We therefore struck upon the idea of allowing small to medium sized businesses the opportunity to virtually sponsor professional sports stars for a low monthly fee so that they could headline their social media articles with a sports theme whilst at the same time helping sportsmen and women to raise funds to compete at a professional level.”
“With VirtualSponsorship.com we can give small businesses something to really shout about at the core of their social media strategy”. Gledhill continues, “These companies may not necessarily be able to justify a traditional sports sponsorship package costing many thousands of pounds right now, but still need something like that to get people talking about their brand on the various different social networks. With VirtualSponsorship.com we can offer them something to shout about that will interest many of their customers and get the viral loop started with a bang. How do you fancy a racing driver telling your Facebook fans and Twitter followers that his success was down to sponsorship from your small business?”.