The Nick Wrathall Email Copywriting Workshop
(in association with Emailmovers Ltd, Tuesday 19th March 2013, £249 +VAT, 2 pm – 5pm, The Adam Street Club, Central London)
At this workshop, top U.K. copywriter Nick Wrathall will reveal:
- How to write sales emails to cut through clutter, attract new customers and reactivate existing clients whenever you need them (for a fraction of your usual advertising budget)
- The powerful ways to create an emotional connection with your prospects and customers
- Proven, profitable email marketing strategies to save you time, money and effort, and much more…
10 Powerful Reasons Why You Should Attend This Workshop
During your half-day workshop, Nick Wrathall will show you:
- The guaranteed ways to break through a cluttered marketplace and grab the right kind of attention. With dozens of email marketing messages bombarding your clients every day, it’s essential you know how to grab their attention. Nick will show you how to do that.
- How to write emails for different types of readers, so they respond the way you want. A common mistake amongst email marketers is a ‘one size fits all’ approach. In this section you’ll discover how to pinpoint the beliefs, feelings and desires of the people you’re writing to, and how to transform this knowledge into long-term profits.
- Your very own A-Z of email subject lines. It’s the first thing your readers see, and the only way you have to convince them to open your email. During the workshop, Nick will give you a selection of ‘must-open’ email subject lines, with proven ways to craft your own – and get your email opened.
- How to create powerful, persuasive headlines to draw readers into your email. Once your prospects open your email, you’ve got seconds to persuade them to keep going – if you don’t you lose the sale. So check out this section and see how to write attention-grabbing headlines to keep people reading – and buying.
- Getting it right: The all-important first paragraph of your email. Email openings set the tone for the rest of the message. It’s vital you get this right, and after years of successful experience doing just that, I’ll show you exactly what to do and how to craft openings which work.
- The middle section of your email ‘sandwich’ – how to do it right and capture the ‘voice’ of your target market. They’ve read the subject line, opened your email, and loved your headline and first paragraph. Now you need to keep them reading until the call to action. Something Nick will show you how to do…
- Crafting irresistible offers your customers will respond to and buy from. People talk about headlines and yes they’re important. But creating a bullet-proof offer is the single most part of the email, the one which sets you apart from your competitors. You get full disclosure here…
- How to overcome customer objections quickly and easily. It’s only natural your prospects and clients will have questions about your email offers. Nick will show you the six most common ‘deal-busters, and how to turn ‘no’s’ and ‘maybe’s’ into ‘yes’s’.
- The Call To Action (asking for the order) – Now you’re getting to the ‘business end’ of the email. But what’s the best way to close the sale? It depends… Nick will show you what’s best for your particular campaign, and how to craft compelling offers on demand.
- The exact words to use in every email you ever write. Using the right words to sell your products and services is the make or break skill in email marketing. That’s precisely what I’ve been doing since 1999, and I’ll show you the right words for your emails, plus the ones to avoid.
Here’s What Else You’ll Receive When You Attend…
As well as plenty of networking opportunities with your fellow attendees, you can also take part in a live email Hotseat session, where Nick will critique your sales emails.
If Nick thinks your email won’t work, he’ll let you know. So be prepared for plenty of constructive criticism, as well as praise, support and encouragement when you’re getting things right.
And even if you don’t wish to take part, you’ll still discover plenty of email copywriting secrets you can use and profit from in your own business.
Throughout the workshop, you’ll also have the opportunity to speak privately to Nick, one-to-one, and ask him whatever you want to know. So make a note of your questions during the day, and look for him during the various breaks. He’ll be happy to help you.
What’s The Investment For The Workshop?
Your investment to attend the workshop is a one-off £249+VAT. This includes coffee and refreshments.
A small investment when you consider the potential profits you can earn, based on what Nick will show you. An investment with the potential to pay for itself many times over, perhaps from just one email sales message.
There Is One ‘Catch’…
There are limited places available and they will go fast. So please make sure you register today, as you’re reading this, otherwise you will miss out.
Here’s How To Reserve Your Place AtThe Email Marketing Workshop
Simply click on the button below to reserve your place at the Workshop.
Don’t just take our word for it
Here are comments from some of Nick Wrathall’s clients.
‘…always generous with his own creative ideas, enthusiastic, always hits his deadlines – even at short notice… his copy consistently breaks the targets we set. He provides a very safe pair of copywriting hands…’
“Peak Performance and Sports Injury Bulletin are specialist information publications focusing on the areas of sports performance and sports injury. Our business model is based around email marketing and we have used number of freelance copywriters over the years. Nick Wrathall started working for me in 2011 and has written a number of soluses for both titles. I’ve tested many copywriters over my 18 years in the newsletter subscription business and have been particularly impressed by Nick’s work. After some early briefs it was clear that he “got it” – he understood what makes my list tick and what makes them click on the Buy Now button. From the first brief Nick is always generous with his own creative ideas, enthusiastic, always hits his deadlines – even at short notice – and is very receptive to critical appraisal. All good assets but the proof is in the pudding and the reason I look forward to working with Nick in 2012 is because his copy consistently breaks the targets we set. He provides a very safe pair of copywriting hands. Nick’s last project for me was a five day e-marketing promotion which brought in a net profit of $33,192.A very nice way to end the year!”
Jonathan Pye, Publisher, Electric Word plc www.electricwordplc.com
‘…Nick has written hundreds of winning sales letters, many of which I’ve profited from myself…’
“Whenever one of my mentoring course students is looking for a copywriter I always send them to Nick Wrathall. It’s not a difficult decision. Nick has written hundreds of winning sales letters, many of which I’ve profited from myself. Nick is the only UK copywriter of his standard who you can phone up and hire. None of the others (and you can count them on the fingers of one hand) write for third parties. Quite frankly, I don’t know why he does it. I think he just enjoys the job so much. If Nick isn’t available, don’t go for second best. Just wait until he is.”
John Harrison www.streetwisepublications.co.uk
‘…He has produced control-busting mailings for us and our clients across a wide range of products and services…’
“I first met Nick at the La Manga UK Masters Seminar in October 2003, and was immediately impressed with both his professional knowledge and enthusiasm for copywriting. I particularly remember the ‘plastic bag’ letter he sent me! He has produced control-busting mailings for us and our clients across a wide range of products and services. What’s more he produces quality work which always turns up on time, and he really cares about what he does.”
Mike Chantry, Managing Director, Hilite Ltd www.hilitedms.co.uk
‘…During one full year…an average response of over 2.30%, making some 13,400 orders.’
“Let me take this opportunity to say that my clients are pleased to get good results with their programmes made with the [sales] copy you wrote for them. During one full year, one mailing programme pulled an average response of over 2.30%, making some 13,400 orders.”
Jean-Marie Levéel, Partage 21, France (A subdivision of Cosmo Enterprises, New York, USA)
8 email marketing checks you MUST make before hitting the send button
1. Are you targeting the right people?
The best data is your own data. These should be your customers or contacts that have previously shown an interest in your products/services and therefore will be interested in your email and what you have to offer. If you are looking to purchase a targeted email list think about your ideal customer. Are they businesses or consumers? Do you want to target contacts within a specific postcode area? Certain interests? A particular Job role? This is one of the most important factors as to whether your email gets read or ignored, so it is vital that you feel the contacts on your list are the most appropriate to receive your email.
2. Is the content compelling and error free?
Your email needs to make a good impression. Before writing the email content, you need to decide the primary purpose of the email. This can be to advertise your latest offers, sending a customer survey, a newsletter, service updates.etc. The text of the email should always be concise and incisive – short, sweet and to the point. Bullet points always serve to highlight. Remember that your email is often the first point of contact between you and a potential customer and errors do not impress! Always check grammar and spelling.
3. Have you got an eye-catching design and will it deliver?
Two columns are easier to read than one continuous scroll. Keep your layouts simple and clear, with imagery that is interesting and relevant. You must keep images to a minimum with at least a 70:30 text to image ratio and slice up any large images to ensure a better delivery. Always include plenty of calls to action and remember that they are most effective above-the-fold as some readers do not always get to the bottom of the email. Ensure your html is well coded, preferably not using a WYSIWYG editor (these tend to create ‘chunky’ code not best suited to email delivery platforms).
4. Will your design avoid spam filters?
Be aware of Spam trigger words. Spam filters look at a long list of criteria to judge whether or not your email is junk. They will assign points each time they see a spam phrase or word and certain criteria get more points than others. Avoid using phrases like “Click here!”, “Free”, USING CAPS, exclamation points!!!! and others.
5. Do you have the ‘perfect’ subject line?
The subject line is one of the most important factors contributing towards campaign success. This is what triggers your audience to open the email. It needs to be compelling and interesting to your target audience. Avoid the use of obvious spam-trigger words and phrases, do not use capitals letters as this can be considered rude and do not user lots of hyphenation (such as exclamation marks) these are considered pushy and arrogant. The key to a successful subject line is to make it fall in line with what you are offering but leave as much as possible to the imagination.
6. Have you calculated the best time for broadcast?
Choosing the right time to send a campaign is important to ensure your email is not put to the bottom of the pile, quickly glanced at or even worse, deleted! Broadcasting over lunchtime or on a Monday morning could be a risk, as is sending during busy times. Think about how your audience might spend their typical day and when they might have time to read their emails.
7. Have you tested and tested and tested the email?
Testing is extremely important to ensure your message will be sent and seen exactly as intended. This involves testing the delivery in different email clients and checking images and links are displaying as intended and going to the right places. The golden rule is to check your work, re-check it, find someone else to check it, check it again and then click SEND.
8. Will the campaign performance be measured?
The performance of every campaign should be measured by open, click-through, bounce, delivery, referral and unsubscribe rates. Past results can be used as a reference for future campaigns, showing exactly which parts of a campaign were successful and where improvements could be made. You should always consider following up your email with another campaign, a telephone call if you have telephone numbers or a personal email, for consistency with the potential customer and to keep them interested.
If you would like any help or guidance on your email marketing or if you are looking for a company to take the hard work out of your email marketing contact our email marketing consultants.
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