Prospect Data vs Customer Data 2016 – Free PDF Guide 

Following the popularity of our June 2016 PDF guide, titled ‘Data Quality for Prospect Email Marketing’, we have published a second guide to help clarify understanding between Prospect Data and Customer Data for marketers.

This second free PDF guide, named ‘Prospect Data vs Customer Data’, addresses questions and conerns relating to the two data types commonly used in Email Marketing.Sections include:

• The differences between Prospect Data and Customer Data
• What needs to be changed in my Marketing Message?
• If the response rate from prospect marketing is lower, why bother?
• Why do I keep hearing that I shouldn’t buy lists?
• So where does this fear come from?
• Why did my perfectly innocent email go into spam?
• Real statistics from Prospect Email Marketing campaigns of 2016

The ‘Prospect Data vs Customer Data 2016 Guide’