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Emailmovers News
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Emailmovers News
Emailmovers at New Start Scotland
Last month Emailmovers headed North over the border into Scotland, to exhibit at the New Start Scotland exhibition in Glasgow. It was a great opportunity for any start up businesses needing advice, or those wanting new ideas to help their business grow, and proved to be a good two days.
We would like to say thank you to all those who came to see us specifically and also a big thank you to all the new customers we gained.
Right: Kate and Katie at New Start Scotland
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Emailmovers at Internet World
If you didn't get the chance to come up to Scotland last month then why not come and see us at Internet World starting on Tuesday 27th April at Earl's Court.
Internet World is Europe's longest running, best attended and biggest annual event for digital marketing and online business. The three day event is now in its 18th year and will bring everything you need to help you build your online strategy. Take a look at: www.internetworld.co.uk to see how this exhibition could benefit your business.
If you fancy coming down, make sure you come for a chat. You can find Emailmovers on Stand E8145 directly next to the the Digital Marketing Theatre 2.
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Exhibition Details
Date:
27th-29th April
Location:
Earl's Court
Emailmovers Stand:
E8145 |
Within the next few months Emailmovers shall start to run a new series of free webinars and workshops. These will be based around Email Marketing and getting started. The aim is to speak to you directly and give you the help and advice you need to get the most out of your email marketing. It will prove a good opportunity for anyone interested in Email marketing at any level.
Whether you regularly send email campaigns or are a beginner, the webinars and workshops will be a forum to ask those questions you are burning to ask, and to find out the secrets to successful email marketing. If you feel this would be something you are interested in, then watch this space! We will be offering the chance to register in future newsletters and by selected emails.
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Emailmovers Monthly Profile
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Name: Katie Hoole
Position at Emailmovers: Started as office junior, promoted to Account Manager and now Senior Account Manager
Roles and Responsibilities: As Senior Account Manager Katie is the first line of management from our Account Managers, offering sales and account advice across our busy sales floor. This is a mentoring role with Katie offering assistance and guidance as needed and escalating issues to the Sales manager when appropriate.
Additionally Katie does a fantastic job with promoting the team spirit via fun / charity events for the sales staff (and the odd nights out on the town)
Out of work Activities: Katie enjoys regular visits to the gym - work that body, babe ! She is currently involved in training her new puppy ( Harvey ) and her boyfriend. Being responsible for keeping our sales staff in-line this should be a breeze. After a busy day in the office Katie looks forward to socialising.
Her motto ? ' Work hard, Play hard '.
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News
Social media to drive election campaigning - Wed, 7 Apr 2010
Quick response ads and social media activity are set to play a central role in the month of the general election campaign, according to observers...
Twitter unveils advertising plans - Tue, 13 Apr 2010
Twitter has outlined how it plans to monetise its site with the launch of its first advertising model...
Ten Essential Android Apps - Fri, 9 Apr 2010
You've taken delivery of your shiny new Android handset, you've logged into the Googleverse and now you're thinking 'what next?'. Well, you can start by downloading the following ten apps that will help you get the most from your handset...
Tiger Woods returns to Nike's marketing with emotive ad - Thurs, 8 Apr 2010
LONDON - Nike has released its first ad starring Tiger Woods since the golfer apologised for being unfaithful to his wife...
England fails to make World Cup 3D screening draw - Thurs, 8 Apr 2010
England fans will not get to see their favourite World Cup team in 3D unless the players reach the group winners' matches...
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Terms of the month
WYSIWYG
One of the oldest acronyms floating around the world of computing. ( What You See Is What You Get ). Needless to say the vast majority of today's software is WYSIWYG based.
HTML
HTML is an acronym for Hyper Text Markup Language. Simply put, this is the language of the Internet - most web pages and emails are designed using this language. It is important to note that whilst many proprietary programs offer a WYSIWYG solution to HTML design, the actual code produced behind these packages is often unsuitable for email delivery.
SIC
Standard Industry Classification - a numeric index categorising business into sectors. This allows data to be classified and searched upon by the use of this simple numeric code e.g companies commencing 66 are listed as Insurance and pension funds. Drilling down further will return 6601 - Life Insurance, 6602 - Pension funding and 6603 - Non-life Insurance.
SIC is just one of the many criteria that may be used to select data from our database using our on-line count engine http://countrunner.com:8880. This is free to register - give it a whirl!
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Hints and Tips
 Design Tip 4 - SPAM Filters
Most spam filters work on a point-based system, allocating an accruing value to each possible 'spam' reference found within an email. This means they will score an email based on rejection elements - the higher the score rating, the more of a chance the email has of being rejected.
There are many reasons why certain emails are rejected. Certain words and phrases will always trigger a high score rating, so here are a few words, phrases and symbols best avoided.
"Affordable, Bargain, Click, Click below, Click here, Congratulations, Dear friend, Free, Free membership, Free Offer, Guarantee, Insurance, Legal, Marketing, Marketing Solutions, Money, Now, Opportunity, Order today, Potential Earnings, Sales, Success, Viagra, $, £, %, !, -, Words appearing in UPPERCASE."
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Useful Links
Every month we include a few links to 3rd party utilities that we feel may be useful to you. Although we test all such links, this is in no way any endorsement of the reliability of these utilities - use them at your own risk.
 B2B Marketing Online. How to: Use Twitter - Thurs, 1 Apr 2010
This guide to Twitter is designed to give B2B marketers an insight into how to best use this key social media platform for business. Read about what key points to pay attention to and how to implement Twitter effectively...
Test your bandwidth: Struggling to download images?
This is a handy tool to measure your Download speed and upload speed. Simply click the link and click on 'Start Test'. There will be an indication that it is testing until it is complete.
When the tool has finished testing your bandwidth speed it will give you a report indicating:
Download speed and Upload Speed - in kbps and the KB/sec transfer rate...
A good source of whitepapers and e-books
The Escape have produced a good library of white papers and e-books available for free download, some of which are definitely worth a read! You have the option to read online or download them as a pdf in order to save them to your desktop and keep for future reading...
Here are some examples of the e-books and whitepapers they have available online:
SEO e-book
Using Twitter
Using Twitter
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Emailmovers Products
 Countrunner is a fantastic unique tool created by Emailmovers and is completely free to use! It gives you instant access to our in-house business-to-business database of over 800,000 email addresses and allows you to drill down on to your potential customers.
Your list of addresses is the foundation of a successful email marketing campaign and Countrunner is a great way to find them. Users can run counts, edit and save them until they are needed at a later date, or can buy and receive counts online all day, every day. With quick access and efficient selecting, this saves time by not targeting irrelevant people.
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The user interface is very simple to use and is well organised, with filters that allow you to select different criteria, giving you maximum targeting power. The search criteria includes selecting by postcode map, county, SIC selection, employee band, job role and more.
Countrunner requires no training, and is free to register and use.
Register now at -
http://www.countrunner.com:8880
Once you are logged in you will see the page on the left. Then all you need to do is click on the + selections to apply filters and then click on run count.
Once your final count is selected click on Manage selections... and save the selection - the name of the count will need to be quoted in order to be extracted. |
Above: The interface when making your selections
Assistance and support is available by clicking on the Contact Support link or calling us on:
0845 226 7181
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Emailmovers - Customer Satisfaction
How quickly we replied to your enquiry?
How informative were we?
We constantly strive to improve our performance across the board and greatly appreciate your response to any poll that we launch. Your input is invaluable to us so a massive thank you to all that have completed a survey.
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Thank you
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Thank you for reading. We hope you have enjoyed reading this month's Emailmovers Newsletter. If you would like to see previous month newsletters please use the drop down menu at the top of this page.
Have a good month and don't forget to come and see us at Internet World, between 27th and 29th April at Earl's Court.
Regards from the Emailmovers Team
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Links
Follow us on Twitter -
twitter.com/emailmovers
Link to website -
www.emailmovers.com
Link to Countrunner -
www.countrunner.com
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