Email marketing campaigns can be divided in to 2 categories. Customer Acquisition and Customer Retention. Customer acquisition campaigns are designed to promote your existing products and services to new customers whilst customer retention campaigns target existing customers only.
Campaigns within both categories are made up of the following 3 elements:
During the planning stages of your campaign you can check off each of the following stages:
Step 1: Data - who do you want to reach?
Step 2: Copy Writing - what do you want to say?
Step 3: Design - how do you want your email to look?
Step 4: Delivery - when do you want to send it?
Step 5: Tracking - did it work for you?
Step 6: Follow up – start getting in touch with responders to increase the effectiveness of your campaign.
For help Contact Us.
