The General Data Protection Regulation, GDPR, deadline of 25th May 2018 is prompting many businesses to look at the ways they collect, process and use any personal data in their business.
It aims to further protect the privacy rights and interests of citizens and replaces all data protection laws for EU members, including the UK’s own Data Protection Act (1998).
Emailmovers has been following the process for the last decade and has been gearing up for the changes by working closely with the Direct Marketing Association and ICO in order to make sure we can continue to offer our services to our customers in compliance with the legislation.
Is Emailmovers Data GDPR Compliant – Yes
Consent or Legitimate Interest
One of the main changes is around the two different legal premise for which data can be processed.
If a business decides to use consent it would need to gather Opt-In permission from all contacts. Their will be a move away from ‘Implied’ consent to ‘Explicit / Unambiguous’ consent. Pre ticked boxes will be replaced by the active ticking of an un-ticked box or a ‘Clear Affirmative Action’.
Emailmovers already relies on this approach to data permissioning on all the ‘personal data’ it processes and sells. This includes B2C and B2B data including Sole Traders and Partnerships.
A business can also use the legitimate interest precedent for their direct marketing particularly where they would like to contact employees of Public/Private limited companies or local authorities with a B2B communication. In this respect they would conduct their email marketing on a Not Unsubscribed / Not Opted-Out basis.
Emailmovers uses both the above to ensure the B2B data contained in its online business directory at 5mins.co.uk is fully compliant with current legislation including the Data Protection Act 1998, the Privacy & Communications Regulations Act 2003 and GDPR.
We will be updating all of our customers on the latest developments from the EU regarding data protection and the GDPR, in the run up to May 2018.
Our team of data protection experts are on hand to support any requirements or questions you may have regarding data protection and GDPR.
Please do not hesitate to contact us for further advice and information.