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A beginners guide to email marketing...

Email marketing campaigns can be divided in to 2 categories. Customer Acquisition and Customer Retention.  Customer acquisition campaigns are designed to promote your existing products and services to new customers whilst customer retention campaigns target existing customers only.

Campaigns within both categories are made up of the following 3 elements:

  • Data
  • Design
  • Delivery

Use the links below for further information on each step of the campaign:

Step 1: Data - who do you want to reach?
Step 2: Copy Writing - what do you want to say?
Step 3: Design - how do you want your email to look?
Step 4: Delivery - when do you want to send it?
Step 5: Tracking - did it work for you?

To speak with a specialist call Emailmovers now on 0845 226 7181 to find out how you can put your message into all the right inboxes.