| Because it is… | Benefit | Result |
| Cost efficient | You don’t need to pay for envelopes, postage and printing. | Your campaign costs far less than traditional direct mail. |
| Fast | You can plan your campaign and start to receive enquiries in hours rather than days/weeks. | Your marketing turnaround is faster and your business is more profitable. |
| Interactive | We suggest links that take your reader to websites where they can find out more and place their orders. | Your customers move quickly through to your promotion. |
| Controllable | We help you schedule your campaign. | You have a steady and manageable flow of new business. |
| Intelligent | Our database tells you who has opened the e-mail and who has clicked through to your promotion. | You have a report that helps you and your colleagues make decisions about the next stage of your campaign. |
