Dear [First Name],
Welcome to the first edition of Quick Snips, an update from the
world of Internet printable coupons. And there’s lots going on!
New studies are released almost every day, and they all seem
to agree that coupons can be a lucrative addition to any digital
marketing campaign.
But don’t just take our word for it, see the overview of a recent GfK
NOP study below, and get in touch for full results. Or read what
Heather Boden, Brand Manager for Warburton’s thought of the
nationwide campaign we ran over the summer and back to school
period.
We also wanted to take this opportunity to introduce you all to big new plans for our
mulitbrand platform- CouponNET. We’d love to hear what you think of our idea.
Enjoy, 
Consumers Love Coupons!
In June this year we commissioned a telephone omnibus study from GfK NOP to get insight
into the usage of and attitude towards coupons amongst the general population.
Our five favourite findings are:
- Coupons are sexy: Internet printable grocery coupon users are younger, more affluent
and more likely to be female than those using offline coupons
- Coupons are cool: 31% of those using Internet coupons started using them in the last
12 months
- Coupons are now: 35% are using them more than they were 12 months ago
- Coupons are clever: Coupons have a fundamental impact on product and brand
choice, influencing the decision to buy new brands and new products
- Coupons are big: 58% are more likely to visit a brand’s own website if they know that
coupons are available
Email marketing@couponstar.com for a full breakdown of the results.
Tesco Coupon Policy Update
Back in October, Tesco announced a fundamental change to their national coupon
redemption policy and will now only accept manufacturer coupons when redeemed
against the item being promoted.
Reasons for policy change:
- Sustained pressure from the Institute of Sales Promotion and
manufacturers
- Increasing instances of coupon abuse in-store resulting in brands
seeking compensation
- Martin Lewis (Money Saving Expert spokesman) endorsing coupon
misredemption
This is genuine progress for the coupon industry as well as printable coupons. Brands who
have held back using coupons due to misredemption concerns should now be encouraged
to trial a campaign. The change in policy has been rolled out to stores already- we spotted
this notice on display at our local Tesco Express in Chiswick!
Consumers Love Coupons!
Following months of redevelopment, next year CouponNET takes a new approach and a
design overhaul as it becomes www.beforelshop.co.uk. This new pre-shopping tool is based
around helping consumers save time and money at the supermarket by doing some of their
research beforehand. In a recent survey, more than 60% stated that they conduct research
online prior to their supermarket visit, and beforeIshop aims to improve the value of this
activity.
Coupons remain at the core of the beforeIshop offering, but the new site also gives you a
chance to actively engage with this audience using a number of interactive tools. We now
offer a variety of online engagement tools to help you with your online objectives - customer
acquisition, database building, sampling, watching videos, playing games – and more!
Email sales@couponstar.com for more information and details of our attractive launch
packages.
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In This Issue:
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Coupon Usage Research |
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CouponNET Relaunch |
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Tesco Coupon Policy Update |
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Case Study: Warburtons |
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Team Member Intro |
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Reader's Poll |
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Team Member Intro: Celeste Upshaw, Agency Relationship Manager
Celeste is one of the quirkiest members of the Couponstar Team. Let's see how she handles a few personal questions:
Where were you born?
Suffolk, but there’s nothing wrong
with me physically.
What are you passionate about?
Food, Art, Music, and my cats
What are your favourite hobbies/
pastimes?
Painting/Illustration and cooking. I’m
obsessed with cooking programmes.
What is your favourite album/film/
book?
I cherish all my Michael Jackson
albums, and go crazy for most tracks
from the 80’s.
Can I choose three films? Stir Crazy,
Trains, Planes and Automobiles and
You’ve Got Mail
Books: Voices in my Ear- Doris Stokes’
autobiography and It, by Stephen
King.
Who would you most like to meet?
Am I allowed to travel back in time
and talk to my younger self? If so I’d
tell them/me to buy shares in Apple
Inc. or Google and to never ever
perm my/her hair.
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Case Study: Warburtons, Save Tons on Lunch
June – October 2009
In 2009, Lunch was on Warburtons! As more people than ever were packing a homemade lunch, Warburtons integrated an online
printable-coupon programme with an on-pack promotion. With seven partner brands; Heinz, Walkers, Birds Eye, Princes, Muller,
Anchor and Weight Watchers, Warburtons offered consumers over £20 million worth of coupons.
Client Objectives:
- Reward Warburtons loyal customers
- Demonstrate empathy in current economic climate
- Deliver ‘stand out’ on-pack promotion and enhance consumer engagement
Customer Journey:
The promotion was communicated on-pack and consumers were driven online to enter their
product ‘batch code’ and register. Consumers were then randomly provided with their prize either, £100 to spend on lunch, a free
product coupon or a money off coupon. Entrants were able to securely print their coupon themselves at home or at work to redeem
offline in-store or if they didn’t have a printer they were sent their coupon by post.
Heather Boden, Warburtons Brand Manager:
"Couponstar’s technology allowed us to offer a solution to fulfil our campaign objective of easily rewarding consumers with a variety of
direct money off coupons from their favourite lunch time brands. These coupons were awarded through entry via our microsite with a
proof of purchase from one of the promotional packs in-store. We are looking at including Internet printable coupons as part of next year’s
marketing activity."
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